Innovative drainage pipe that saves time, money, and Elbow grease
FLEX-Drain wanted to make a splash in the marketplace, convincing hard-to-impress contractors and landscapers that their flexible drainage pipe worked better than the competition. With our help, the challenge against “the other guys” was on!
The Problems and Our Solutions
When FLEX-Drain came to Nebo Agency, they had a few goals. They wanted to increase awareness in the drainage product space with consumers and professional contractors. Contractors were often skeptical of the product and we knew consumers would love how much easier it made home drainage projects.
Proof of a Superior Product
We needed to find a way to show contractors that FLEX-Drain was better than the standard drainage pipe they were used to. Its faster, cheaper, and just as strong. We figured what better way to prove it than a good old fashion race. And with that, “The FLEX-Drain Challenge” was born. A video piece featuring two teams, two identical courses, and two products.
Not just a product
but a resource
Another component of our solution was to create a series of instructional videos to help consumers with common home drainage projects. Along with these videos we created a Drainage Solution Finder to help customers diagnose drainage problems and find solutions. These components of the site helped to drastically improve organic and paid search traffic to the site.
The Flex-Drain builder
The last main component of the site was a tool to help consumers figure out how much drainage pipe they would need for their project. We created a simple and fun builder tool to allow customers to roughly map out the project they were looking to complete.