Retirement focused experiences
While at IQ Agency I worked on two different projects in a similar space. The first project started out as a Wachovia Securities project but shortly after launch became a Wells Fargo piece. The second was a interactive video e-magazine to help customers with common retirement concerns.
Today’s financial markets have become increasingly volatile and complex, leaving many people wondering when or if they’ll retire. We created “Financial Advisor Insights” as an interactive magazine to help guide people through these uncertain times.
Picture Your Retirement
The big challenge of this project was reaching out to an older audience in a medium that they’re less than comfortable with. We wanted the design to feel like home with a focus on picture frames and real life retirement scenarios.