The website for
the theme park for
the book series
Long before anyone knew about Universal’s latest park, the Wizarding World of Harry Potter, we were hard at work creating the online experience for this magical world.
How do we make the site feel as
special as the park and books?
We wanted to create an adventure on the website. Something to engage viewers and allow them to feel the excitement of the park. We created an interactive story that starts with a mysterious bump on the way to Hogwarts causing everyone’s luggage to be scattered about. The users task is to recover all of their items throughout the site in exchange for a reward (coupons, candy, discounts, etc).
navigation for two different audiences
While we wanted to make the experience as exciting as possible for the Harry Potter fans, we needed to make sure parents looking only to purchase tickets could do so easily. We included a simplified navigation in the top left with links to purchase tickets, park information, and disable site audio. For the Harry Potter fans we created a game-like interface located along the bottom of the screen.
Just like the movies
When this project started we got together and immersed ourselves in the Harry Potter world. Watching the movies, taking quizes to find out what house we belonged in, and even a wand choosing ceremony. We wanted to make the site as much like the Harry Potter world as possible. When you send or receive a message on the site its delivered by owls. When you read the news on the website the pictures move and animate just like in the movies.