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The website for
the theme park for
the book series

Long before anyone knew about Universal’s latest park, the Wizarding World of Harry Potter, we were hard at work creating the online experience for this magical world.

How do we make the site feel as
special as the park and books?

We wanted to create an adventure on the website. Something to engage viewers and allow them to feel the excitement of the park. We created an interactive story that starts with a mysterious bump on the way to Hogwarts causing everyone’s luggage to be scattered about. The users task is to recover all of their items throughout the site in exchange for a reward (coupons, candy, discounts, etc).

navigation for two different audiences

While we wanted to make the experience as exciting as possible for the Harry Potter fans, we needed to make sure parents looking only to purchase tickets could do so easily. We included a simplified navigation in the top left with links to purchase tickets, park information, and disable site audio. For the Harry Potter fans we created a game-like interface located along the bottom of the screen.

Just like the movies

When this project started we got together and immersed ourselves in the Harry Potter world. Watching the movies, taking quizes to find out what house we belonged in, and even a wand choosing ceremony. We wanted to make the site as much like the Harry Potter world as possible. When you send or receive a message on the site its delivered by owls. When you read the news on the website the pictures move and animate just like in the movies.

Microsoft HealthVault

My family Dashboard: A Health Management platform

The health record industry is currently being brought into the digital world with many companies offering solutions. Microsoft’s answer is HealthVault. While working with Microsoft on HealthVault, we developed My Family Dashboard, an online tool to help families keep track of their health data.

With the platform built, we needed a way to tell the story to consumers in less than 60 seconds. The result is a commercial that makes it clear how My Health Info from Microsoft allows you to easily manage and track your health data.

Retirement focused experiences

While at IQ Agency I worked on two different projects in a similar space. The first project started out as a Wachovia Securities project but shortly after launch became a Wells Fargo piece. The second was a interactive video e-magazine to help customers with common retirement concerns.

Interactive E-Mag

Today’s financial markets have become increasingly volatile and complex, leaving many people wondering when or if they’ll retire. We created “Financial Advisor Insights” as an interactive magazine to help guide people through these uncertain times.

Picture Your Retirement

The big challenge of this project was reaching out to an older audience in a medium that they’re less than comfortable with. We wanted the design to feel like home with a focus on picture frames and real life retirement scenarios.