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Pet Lifestyle And You

P.L.A.Y. is a retailer of high-end pet accessories designed with people, pets, and the planet in mind. The company’s story stems from their desire to create a better dog bed – with higher quality, better designed, and more aesthetically appealing products. The task was to create a website that asserted the retailer’s personality and value in a crowded, low-end marketplace.

Ecommerce without feeling like ecommerce

With P.L.A.Y. being a new brand we wanted to help give them a strong and memorable presence online. We didn’t want the site to feel like your typical ecommerce site. Part of our strategy for this was to keep the standard product shots on white isolated to the products section of the site. This allows us to focus on the brand as much as possible while allowing the user to easily make selections in the products section. For the rest of the site we chose to use branded photography of the products in various home settings to give the user a sense of the P.L.A.Y. brand.

For the products section of the site we wanted to put the focus on the designs of the dog beds to allow the user to find the product that best fits their home. Upon mouse over of each product, the name, product and price are revealed. Lastly, we created a series of animated ribbons that wrap around certain products to inform the user of sales, new product offerings and other specifications.

A New Design For Designer Pet Beds

The final design for P.L.A.Y. ended up fresh and unique with plenty of room for this new company to grow. Since the launch, P.L.A.Y. has sold beds all over the country and the site has won awards from The Communicator Awards and The Horizon Interactive Awards.

The ‘Kleenex’ of off-airport parking

Park ‘N Fly is seen by many as the general name for all off-airport parking. In truth though they are the industry leader and are starting to offer other convenient on-site services such as car washes, oil changes, and pet boarding to become “More than just parking.”

They came to Nebo Agency to create a website that increased online bookings and better illustrated the services offered. We also created a more focused mobile site allowing users to easily find locations as well as book and manage online reservations.

Increase bookings online and on location

One of the main goals of this site was to increase online bookings. We accomplished this by making calls to action for reservations very prominent and easy to access. We also streamlined a rather complex and lengthy checkout process which lead to a 24% increase in online coversions.

In addition, we wanted to try and help customers remember to park with Park ‘N Fly based on location. By featuring the map large instead of small and tucked away, we hope to help the user remember Park ’N Fly the next time they’re on the way to the airport and need a safe place to leave their car.

+24% Increase in conversions

Innovative drainage pipe that saves time, money, and Elbow grease

FLEX-Drain wanted to make a splash in the marketplace, convincing hard-to-impress contractors and landscapers that their flexible drainage pipe worked better than the competition. With our help, the challenge against “the other guys” was on!

The Problems and Our Solutions

When FLEX-Drain came to Nebo Agency, they had a few goals. They wanted to increase awareness in the drainage product space with consumers and professional contractors. Contractors were often skeptical of the product and we knew consumers would love how much easier it made home drainage projects.

Proof of a Superior Product

We needed to find a way to show contractors that FLEX-Drain was better than the standard drainage pipe they were used to. Its faster, cheaper, and just as strong. We figured what better way to prove it than a good old fashion race. And with that, “The FLEX-Drain Challenge” was born. A video piece featuring two teams, two identical courses, and two products.

Not just a product
but a resource

Another component of our solution was to create a series of instructional videos to help consumers with common home drainage projects. Along with these videos we created a Drainage Solution Finder to help customers diagnose drainage problems and find solutions. These components of the site helped to drastically improve organic and paid search traffic to the site.

The Flex-Drain builder

The last main component of the site was a tool to help consumers figure out how much drainage pipe they would need for their project. We created a simple and fun builder tool to allow customers to roughly map out the project they were looking to complete.