Pet Lifestyle And You
P.L.A.Y. is a retailer of high-end pet accessories designed with people, pets, and the planet in mind. The company’s story stems from their desire to create a better dog bed – with higher quality, better designed, and more aesthetically appealing products. The task was to create a website that asserted the retailer’s personality and value in a crowded, low-end marketplace.
Ecommerce without feeling like ecommerce
With P.L.A.Y. being a new brand we wanted to help give them a strong and memorable presence online. We didn’t want the site to feel like your typical ecommerce site. Part of our strategy for this was to keep the standard product shots on white isolated to the products section of the site. This allows us to focus on the brand as much as possible while allowing the user to easily make selections in the products section. For the rest of the site we chose to use branded photography of the products in various home settings to give the user a sense of the P.L.A.Y. brand.
For the products section of the site we wanted to put the focus on the designs of the dog beds to allow the user to find the product that best fits their home. Upon mouse over of each product, the name, product and price are revealed. Lastly, we created a series of animated ribbons that wrap around certain products to inform the user of sales, new product offerings and other specifications.
A New Design For Designer Pet Beds
The final design for P.L.A.Y. ended up fresh and unique with plenty of room for this new company to grow. Since the launch, P.L.A.Y. has sold beds all over the country and the site has won awards from The Communicator Awards and The Horizon Interactive Awards.